LAUREN EMBRESCIA

EXPERTISE + SKILLS

• Creative/Art Direction

• Brand Strategy

• Digital Marketing

• Large Format Design

• Interactive/Web Design

• Video & Broadcast Design

• Social Media Marketing

• Tradeshows & Exhibits

• Packaging

• UX/UI Design

• Content Creation

• Adobe Creative Suite

• MS Office Suite

• WordPress / HTML 5

• Sketch/Figma/XD

• Hands-on, proven leadership

• Detailed and organized

• Effective communicator

• Managing teams

• Collaboration

ACD, ART (REMOTE/CONTRACT)
Publicis Health | NY, NY.
2023 - Present

GROUP ART SUPERVISOR (REMOTE/CONTRACT)
Saatchi & Saatchi Wellness | NY, NY.
2021 - 2023

Therapeutic Areas:

• Provided creative leadership for multiple brands within the following therapeutic areas: Gastro, Oncology, Dermatology, Infectious Diseases and General Science (DTC, HCP)

• Managed and mentored teams consisting of art directors, designers, developers and more to produce print, digital, video, websites and various creative assets

• Worked closely with clients, creative directors, technology leads, strategists and project managers to create impactful concepts, scopes and timelines

• Presented and guided creative concepts to key stakeholders and clients

• Participated in new business pitches

FREELANCE ACD/CD, ART DIRECTOR
Various Clients
2020 - Present

Creative and art direction developing innovative campaigns and marketing strategies that deliver effective communication, drive brand awareness and loyalty, customer engagement and ROI.

• Work with key stakeholders and strategists in executing compelling visuals and experiences across multiple platforms

• Extensive knowledge of traditional and digital media platforms including social media, mobile, and emerging AI technologies

ASSOCIATE CREATIVE DIRECTOR, ART
Branded Cities | Phoenix, AZ.
2011 - 2020

Outlined, concepted and managed all creative materials, led digital initiatives and experiences, designed brand identities and directed various categories on several platforms as support to the Branded Cities brand.

• Defined sales and marketing strategies, executed ideas for print advertising/magazines/direct mail/packaging/style guides and presentations.

• Coordinated specialty projects, utilized web design tools, sourced freelancers, photographers and print vendors, oversaw social media marketing, collaborated with sales and marketing teams, liaised with agencies/design teams in developing creative material globally.

• Executed and standardized all design processes through production of print-ready materials for large format static and digital displays.

• Devised and managed online, print and digital brand and design initiatives across multi-platform regional, national and international campaigns for clients such as Snapple, Diet Dr. Pepper, T-Mobile, Jet Edge, Planet Fitness, HBO, Absolut, Maker’s Mark.

• Collaborated with internal account executives to shape design-led pitches and proposals for $100M+, transformation-focused client engagements, typically RFP responses.

• Presented and guided creative concepts to key stakeholders, clients, external agencies

• Built talent pool, supervised and mentored junior employees, artists and vendors

SENIOR ART DIRECTOR
Gunn/Jerkens | Long Beach, CA.
2008 - 2011

Oversaw strategic planning, led brand identity, provided innovative solutions and assisted in marketing plans for home builders and hotel groups. Conceptualized ideas, designed outlines for various campaigns, supported clients/personnel and directed all creative materials.

• Strategized, branded and executed innovative solutions and experiences for master planned communities throughout the United States.

• Spearheaded various projects for clients such as: Shapell Homes; Newhall Land; Toll Brothers; Brookfield Residential; Ponderosa Homes; Playa Vista; Silverstone Communities; JRK Hotel Group.

• Received 2 National Gold Awards and 1 National Silver Award for integrated marketing campaigns across multiple platforms.

• Responsible for seeing all concepts through production and post-production.

• Managed and developed junior creative teams as well as production staff.

SENIOR ART DIRECTOR
RAP Communications | Culver City, CA.
2004 - 2008

Branded a portfolio of commercial, residential, hotel and resort communities that spanned across the Los Angeles, San Francisco and New York markets. Led concept, development, art direction and execution for various projects and experiential campaigns across multiple platforms including all print collateral, outdoor advertising, monument signage and branding, sales design centers and street team marketing. Clients included: D.R. Horton; Downtown Properties; Larwin Company; Lee Homes; Regis Homes; Majestic Homes; Trammell Crow; Watt Communities.

ART DIRECTOR – CONTRACT
AMGEN® | Thousand Oaks, CA.
2003 - 2004

ART DIRECTOR
Targus | Anaheim, CA.
2001 - 2003

ART DIRECTOR, PRINT ADVERTISING
KTVU FOX 2 | Oakland, CA.
1998 - 2001

EDUCATION

AWARDS